Announced in the keynote speech at the annual FileMaker Developer conference, FileMaker, Inc. is rebranding itself as Claris International Inc. The product line will remain branded as FileMaker. For those of us with long memories this is a full-circle thing because Claris Corp. rebranded itself as FileMaker, Inc. back in 1998. Nonetheless we think it is a good thing and shows awareness that the brand no longer represents the breadth and depth of the platform.